Narcos
Narcos

Quanita Toffie

Quanita Toffie

Director of Groundswell Action Fund

Quanita supports women of color leaders in civic engagement to build skills in data and technology in order to create a more inclusive and equitable environment for all. She plays a leading role in Groundswell’s Integrated Voter Engagement (IVE) program, which equips reproductive justice groups with cutting edge voter engagement skills and technology. Formerly the Director of Programs, IVE, the RJ groups grew their scale from making just 1,000 voter contacts during the pilot program to almost 80,000 voter contacts by the end of 2017. Quanita has assisted 20 RJ organizations between 2014-2017 to become more sophisticated in data-driven IVE strategy through deeper and iterative strategic work planning, curriculum development and data training, including coaching one group to achieve an elected leadership position at a State Voices 501c3 Civic Engagement Table in the South. Quanita began organizing for social and racial justice alongside her parents in her native South Africa during the transition from apartheid to democracy, She joined her parents as they voted,  for  the first time in their lives, for Nelson Mandela in 1994, and this moment sparked a lifelong passion for electoral organizing. Quanita and her family came to the U.S. in  1997. Prior to joining Groundswell Fund first as an IVE coach (2014-2015) and then as Program Organizer in 2016, she was a founding staff member of New Florida Majority where  from 2009-2014 she led the creation of statewide, data-driven C3 and C4 electoral campaigns that harnessed the power of civic engagement organizing, technology, and analytics to advance social change.  Before joining NFM, Quanita was a scholar-activist in the fight for housing justice with the Miami Workers Center from 2005-2008. Quanita holds a B.A. in Political Theory, Economic Development, and African Studies from Hampshire College. Her thesis was on the anti-gentrification movement in Miami and the global fight against neoliberal privatization of basic human rights like housing in South Africa.